Marketing

Twitter adds personalized follow recommendations to its apps

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Twitter is trying to fix its discovery problem — again.

The company is adding a new section to its iOS and Android app that will provide users with personalized recommendations for accounts they should follow.

SEE ALSO: Twitter is now a ‘news’ app in the Apple store

The update appears in the top left corner of the app, where the “find people” tab has been renamed to “Connect.” The Connect tab (not to be confused with the notifications tab that was previously called connect) now provides much more robust follow suggestions than previous versions of the app.

The section takes factors like who you’re already following and your previous activity into account in making its recommendations. It also explains why it’s making each suggestion. Twitter says it expects these recommendations to improve over time as it tweaks its method. Read more…

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Social Media

Social Media

Friday Round-Up: Twitter translates, Amazon wallet folds, and men are hanging out on Pinterest

Friday-Friendly-Funny-Dave-BlazekAnother week is at an end and it’s been a week of change here at MarketingPilgrim. Out there, in the rest of the digital marketing world, not so much. Seems like everyone is caught in the January slump. . . .or worse.

eBay gave their state of the union address and it wasn’t good. They used phrases like “going to get worse before it gets better” and capped it with layoffs for 2,400 workers. Later this year, eBay will be splitting from its sister company Paypal and though Paypal is expected to grow after the split, eBay is headed into dark waters. The hope is that someone will buy the company and return it to its former, collectible auctions, glory. I hope so because I can’t go a day without eBay.

Twitter announced a few new tweaks this week. The “while you were away” feature will push important Tweets you might have missed to the top of your timeline on mobile. This goes against Twitter’s real time philosophy and makes them more like Facebook in that they’re going to decide what’s important to you and what isn’t.

Si usted puede leer esto. . . you might be using Twitter’s new translation tool. Click the globe in the corner of any foreign language Tweet and the Bing translation pops up right below it. It’s a nice feature not just for the casual user but for social media managers who need to keep an eye on what people are saying about a company.

I tested a few Tweets and the translations are pretty good, especially when they were coming from professionals. As expected, casual Tweets with a lot of slang, didn’t always make sense.

In another part of the web, Amazon shut down the Amazon Wallet app this week after a short, 6 month beta test. The digital wallet should have caught on by now but everyone’s still struggling to make the idea work. I wonder why. . .

My favorite story of the week has to be this one from Pinterest where they try to convince you that a lot of manly men hang out on the site.

More men use Pinterest in the U.S. every month than read Sports Illustrated and GQ combined.

They also say that men are the fastest growing demographic on the site – but of course they are. They’re the only demographic left that isn’t already using the photo pinning site.

That’s it for me this week. I’m off to the Lost in Space reunion convention. Hope your weekend will be just as fun. See you back here on Monday.

Marketing Pilgrim – Internet News and Opinion

Marketing

Twitter expands the meaning of ‘direct message’

Twitter added two new features today; both designed to keep you on the platform for just a little bit longer.

First, they’ve expanded the definition of a “Direct Message” so that it includes a conversation with up to 20 people.

I say, if you’re having a conversation with 20 people on Twitter, you might as well have it in public because . . . . 20 people!

Remember, you can only send a direct message to someone who is following you but this update muddies the water a little. When you send a group direct message, each person has to be following you but they don’t have to be following each other. Does that mean the odd man out can or can’t see the replies from the other people? For this to work, everyone has to see every reply, right? So now, two people who don’t follow each other (maybe for a good reason) are now a part of the same, private conversation.

This could get ugly.

It could also be a handy way to share information with co-workers or connected customers; like all of the decision makers from one company.

You can also use this new feature to share a public tweet with a private group of people. In the example, a man shares a photo of a rabbit that he found on Twitter with a group of friends with the suggestion that they buy one as a gift for a ‘not-included in the DM list’ friend. I suggest they don’t.

Twitter VideoThe second new feature is the ability to capture, edit and share videos right from the Twitter app. The camera functionality is like Vine. You switch to camera mode then hold down the button to film. If you film in short bursts, you can then eliminate any clip with a swipe. What you leave behind will automatically splice itself together to create a video.

Now there’s no excuse for not using video on your business Twitter.

Twitter is slowly rolling out both of these options to all users. So keep watching your app for updates.

Marketing Pilgrim – Internet News and Opinion