Social Media

Football fans up the price tag on Super Sunday to $68 per person

Bing Football Spend

The average person spends $ 130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday.

Bing says the average consumer will spend $ 68 on game day food, fan gear, decor and new TVs. This is up 18% over last year and is an even bigger increase than we saw the year before.

A lot of that money goes to the massive amounts of junk food Americans will eat while watching the game. Fans will consume 1200 calories and 50 grams of fat from snacks alone making it the second highest day for food consumption. (Thanksgiving is number one.)

Chickens dread Super Sunday because on that day, Americans eat more than 1.23 billion chicken wings. Pizza franchises love Super Sunday; last year, searches for “pizza” soared to 5xs the height of Bing’s graph both the day before and on the day.

Not in the pizza business? Here are other food related keywords that are expected to score on the days leading up to the game:

Bing Football Foods

Once the ball is in motion, searches for football-related terms slowly rise peaking at half-time. Then they drop off considerably during the second half. If you can hook your marketing wagon to the half-time show, you’ll have a good chance of rising to the top of the search heap. Katy Perry is headlining, so start creating your social media posts and search ads now!

Once the game is won and done, searches related to the Super Bowl commercials begin to rise. Usually these are the people who missed them during the game and want to know what their friends are going on about. These searches peak a full day after the game, so this is a great time to post your commercial countdowns and other related content. You don’t have to be a Super Bowl advertiser in order to score on Super Bowl commercials.

If you want to take full advantage of Super Sunday, you need to park yourself on the couch during the game with mobile device in hand. Then hit those social media accounts hard; Twitter, Facebook, Instagram. Every network is going to blow up for a good 24 hours straight.

65% of Football Championship viewers told Bing, they think that social media has made the game even better in the last 10 years. Make plans now to get a piece of that for your company.

For more on searches, click-throughs and cost per click during the game, check out this free presentation from Bing.

Marketing Pilgrim – Internet News and Opinion

Advertising

Russell Simmons’ New Agency Will Help Brands Connect With Hip-Hop Fans

This week, hip-hop impresario and Adweek Brand Visionary Russell Simmons launched an in-house creative agency to help brands appeal to young audiences in a new way. The new agency, ADHD, will serve as an in-house creative unit of All Def Digital (ADD), Simmons' web video platform and media company which manages a unit of social video stars, writers, actors and hip hop artists and has 1.4 million subscribers on YouTube.

Both entities' acronyms are a nod to younger generations' shorter attention spans, Simmons told Adweek. "The idea was, if you don't have ADD, you're not paying attention," he said.

The goal of ADHD is to appeal to the increasingly diverse hip-hop audience, which so far has been misunderstood by brands and by Hollywood, Simmons said.

"No one really understands this audience. It's multiracial, but singularly cultural. It started out 95 percent black, and now it's 45 percent non-black, and that's going to keep growing," he said. "The audience we speak to is overlooked and underserved. A lot of the content Hollywood creates doesn't serve this audience. We want to help brands frame their messaging in an honest way."

Hip-hop is increasingly visible in mainstream culture, and brands need to recognize that, said ADD CEO Sanjay Sharma. "Last year, the three biggest media properties in America were Straight Outta Compton in movies, Empire on TV, and Hamilton on Broadway. We know that hip-hop is permeating American and global pop culture, through music, fashion and art, and language," he said. "We're connecting brands through authentic, immersive content experiences and helping them reach this audience in a way that a lot of traditional media outlets don't do."

ADD works with Samsung, Chevrolet and Nissan, as well as movie studios, and through ADHD, it plans to broaden its scope and offer brands work that's similar to its YouTube campaigns for the releases of The Boss, Krampus and Barbershop 3, and Vine campaigns for Jurassic World and The Martian.

ADHD will be led by R/GA managing director Josh Mandel, who joined R/GA in 2013 after working at 72andSunny. "We feel like brands haven't yet recognized the reality of hip-hop as the thread that unites this younger, multicultural audience," Mandel said. "So many fans of hip-hop are white. Urban isn't just a racial identity, it's a cultural identity, and it's three trillion dollars of buying power, and nobody's thinking of the market in this way."

The new agency will help advertisers crack the code in appealing to this audience through genuine content, Simmons said. "There's a psychology associated with hip-hop culture that's very brand-friendly. They're the best brand building community in the world, and they're also the hardest to reach. They have the best bullshit meter. You can't patronize them. If brands don't look honest to them, they'll tear them down."
 


Adweek : Advertising & Branding