Propaganda

Cyber Monday Sales Are on Pace to Nearly Hit $3.4 Billion, Which Will Set a New Ecommerce Record

Cyber Monday is on track to set a new record with $ 3.39 billion spent online in the U.S., a 10.2 percent increase year-over-year, according to data released by Adobe tonight. That figure will represent the largest online sales day in history, per the software giant, narrowly edging last week's Black Friday total of $ 3.34 billion.

Interestingly, Adobe said that Cyber Monday will likely see slightly less mobile revenue than Black Friday at $ 1.19 billion. But mobile's sum still represented a 48 percent year-over-year increase.

For the first 28 days of November, Adobe estimated the four-week period drove $ 39.9 billion in digital sales, a 7.4 percent jump compared to the same period 2015. Only one day this month failed to generate less than $ 1 billion in online revenue, the company said. 

Adobe's report is based on aggregated and anonymous data from 23 billion visits to retail websites in the United States. 

Lastly, the five best-selling toys in terms of quantity sold on Cyber Monday, according to Adobe, were Lego sets, Shopkins, Nerf, Barbie and Little Live Pets. And it said the five best-selling electronic products were Sony PlayStation 4, Microsoft Xbox, Samsung 4K TVs, Apple iPads and Amazon Fire tablets. 


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