Marketing

Twitter expands the meaning of ‘direct message’

Twitter added two new features today; both designed to keep you on the platform for just a little bit longer.

First, they’ve expanded the definition of a “Direct Message” so that it includes a conversation with up to 20 people.

I say, if you’re having a conversation with 20 people on Twitter, you might as well have it in public because . . . . 20 people!

Remember, you can only send a direct message to someone who is following you but this update muddies the water a little. When you send a group direct message, each person has to be following you but they don’t have to be following each other. Does that mean the odd man out can or can’t see the replies from the other people? For this to work, everyone has to see every reply, right? So now, two people who don’t follow each other (maybe for a good reason) are now a part of the same, private conversation.

This could get ugly.

It could also be a handy way to share information with co-workers or connected customers; like all of the decision makers from one company.

You can also use this new feature to share a public tweet with a private group of people. In the example, a man shares a photo of a rabbit that he found on Twitter with a group of friends with the suggestion that they buy one as a gift for a ‘not-included in the DM list’ friend. I suggest they don’t.

Twitter VideoThe second new feature is the ability to capture, edit and share videos right from the Twitter app. The camera functionality is like Vine. You switch to camera mode then hold down the button to film. If you film in short bursts, you can then eliminate any clip with a swipe. What you leave behind will automatically splice itself together to create a video.

Now there’s no excuse for not using video on your business Twitter.

Twitter is slowly rolling out both of these options to all users. So keep watching your app for updates.

Marketing Pilgrim – Internet News and Opinion

Marketing

Leading automobile manufacturer optimises campaigns and maximises ROI using marketing analytics from MarketShareLondon, 18 April, 2016 – MarketShare, a Neustar Solution and global leader in advanced marketing analytics software, today announced it has been selected by Audi UK to better understand its customers’ journeys and optimise its marketing spend. Using the industry’s only holistic planning and attribution solution, MarketShare DecisionCloud, Audi will be able to fully understand the true value of each marketing activity as… Source: RealWire
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Marketing

Airbnb bets on local with user-generated guidebooks and new neighborhood/home matching

500px Photo ID: 146659859 - [NO RELEASE NECESSARY] neighbourhood: Ipanema                     Date: 16/03/27 Photographer: Eduardo Zappia Caption: Ipanema Beach Last November, we reported on how Airbnb appeared to be experimenting with ways to expand beyond its role as a P2P marketplace for renting private accommodation, to “experiences” — including more detailed local guides and a prepaid card to spend money once you’re there. Now, as Airbnb continues to expand, covering some 34,000 cities and 2 million properties,… Read More
Social – TechCrunch

Marketing

RebelMouse’s new Discovery tool helps publishers find the right people to promote their stories

rebelmouse Social media startup RebelMouse has created a new tool for publishers — Rebel Discovery, which helps those publishers identify the social media accounts that they should be sharing stories with for maximum impact. Founder and CEO Paul Berry said that when you publish a story, there are probably many Facebook Pages or Twitter accounts that would be happy to post a link — not… Read More
Social – TechCrunch

Marketing

Friday Roundup: Vine for Kids, Facebook measures lift and more

vine KidsIt’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are!

Let’s get to it!

Vine for Kids

The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated content for kids under 5. They don’t say how far under 5, but if your newborn can press the button, they can enjoy these videos, too.

It’s a smart idea and a great example of how segmenting your business can send you off in a whole new, and wonderful direction. Think they’re going to allow branded content? Toy makers? Cereal companies? Studios pushing movies for kids. . . . ?

Facebook Measures Lift

Facebook says that advertisers are too dependent on the click. It’s understandable. That’s the one action that’s easily measured. Either a person clicked or they didn’t. Once they clicked to visit a site, we can track movements and determine whether or not they bought something.

But Facebook doesn’t want you to discount the power of lift. I see your ad, I don’t act on it but later, when I’m in the grocery store, I remember your ad which makes me buy your product. That’s conversion lift and Facebook wants to help you measure it.

Here’s how it works:
  1. When creating a Facebook campaign, a randomized test group (people that see ads) and control group (people that don’t) are established
  2. The advertiser securely shares conversion data from the campaign with Facebook. Typically, this data comes from sources like the Facebook Custom Audiences pixel, conversion pixel or secure point-of-sale (POS) data.
  3. Facebook determines additional lift generated from the campaign by comparing conversions in the test and control groups
  4. The results of the study are made available in Ads Manager

 

Sounds complicated, but Facebook has to do all they can to convince you that your ads are working even when people aren’t clicking. The one thing Facebook and I do agree on, is that it’s all about the bottom line. If revenue is up this month, then keep doing what you’re doing because it’s working.

LinkedIn for Good

4-million-linkedin-members-want-to-volunteer-their-skills-for-good-1-638I want to wrap up with this call out for volunteers. There are 4 million people on LinkedIn who are interested in using their skills for good. Are you part of that 4 million? The next time you’re on LinkedIn, check the boxes for “Joining a nonprofit board” and/or “Skills-based volunteering” in the Volunteer Experience & Causes section.

If you work with a non-profit and need help, visit https://nonprofit.linkedin.com/ to post an opportunity or search for qualified candidates.

I know you’re busy but volunteering is a great way to network and expand your own skill set. And who can’t use a few more good karma points?

That’s it for me. Do something nice for someone or a lot of someones this weekend. You’ll be glad you did.

Marketing Pilgrim – Internet News and Opinion

Marketing

Searchmetrics Suite™ Ranks Mobile App Performance, Delivers Unique Competitor Keyword Insights and Provides Error-Tracking and Alerts for Critical Web PagesSAN MATEO, Calif. — April 5, 2016 – Searchmetrics today announced several new features for its industry-leading search and content performance software suite, including the first-ever ability for online marketers to track and compare how their mobile apps perform in paid and organic searches.Searchmetrics’ Mobile App Rankings is the first to automate the way app owners… Source: RealWire
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