Advertising

Russell Simmons’ New Agency Will Help Brands Connect With Hip-Hop Fans

This week, hip-hop impresario and Adweek Brand Visionary Russell Simmons launched an in-house creative agency to help brands appeal to young audiences in a new way. The new agency, ADHD, will serve as an in-house creative unit of All Def Digital (ADD), Simmons' web video platform and media company which manages a unit of social video stars, writers, actors and hip hop artists and has 1.4 million subscribers on YouTube.

Both entities' acronyms are a nod to younger generations' shorter attention spans, Simmons told Adweek. "The idea was, if you don't have ADD, you're not paying attention," he said.

The goal of ADHD is to appeal to the increasingly diverse hip-hop audience, which so far has been misunderstood by brands and by Hollywood, Simmons said.

"No one really understands this audience. It's multiracial, but singularly cultural. It started out 95 percent black, and now it's 45 percent non-black, and that's going to keep growing," he said. "The audience we speak to is overlooked and underserved. A lot of the content Hollywood creates doesn't serve this audience. We want to help brands frame their messaging in an honest way."

Hip-hop is increasingly visible in mainstream culture, and brands need to recognize that, said ADD CEO Sanjay Sharma. "Last year, the three biggest media properties in America were Straight Outta Compton in movies, Empire on TV, and Hamilton on Broadway. We know that hip-hop is permeating American and global pop culture, through music, fashion and art, and language," he said. "We're connecting brands through authentic, immersive content experiences and helping them reach this audience in a way that a lot of traditional media outlets don't do."

ADD works with Samsung, Chevrolet and Nissan, as well as movie studios, and through ADHD, it plans to broaden its scope and offer brands work that's similar to its YouTube campaigns for the releases of The Boss, Krampus and Barbershop 3, and Vine campaigns for Jurassic World and The Martian.

ADHD will be led by R/GA managing director Josh Mandel, who joined R/GA in 2013 after working at 72andSunny. "We feel like brands haven't yet recognized the reality of hip-hop as the thread that unites this younger, multicultural audience," Mandel said. "So many fans of hip-hop are white. Urban isn't just a racial identity, it's a cultural identity, and it's three trillion dollars of buying power, and nobody's thinking of the market in this way."

The new agency will help advertisers crack the code in appealing to this audience through genuine content, Simmons said. "There's a psychology associated with hip-hop culture that's very brand-friendly. They're the best brand building community in the world, and they're also the hardest to reach. They have the best bullshit meter. You can't patronize them. If brands don't look honest to them, they'll tear them down."
 


Adweek : Advertising & Branding

Advertising

2015 best posts

Here are the best QOT articles which readers loved to read in 2015 on our site. Check out what you like and stay surprised as we will keep posting new…

Read full original article at Top Articles of 2015

©2016 QuickOnlineTips. All Rights Reserved.


Quick Online Tips

Advertising

Iconic Grill-Maker Weber Taps Grey as Its First Global Agency

Grey is firing up the grill for Weber-Stephen Products, taking on the Palatine, Ill., grill manufacturer known for its Sputnik black grills, a fixture in American backyards since the 1950s.

Weber, which also makes grilling accessories, cookbooks and mobile apps, claims to be the largest barbecue brand in the world. Grey is the company's first global agency, sources said. It prevailed in a search that also included WPP corporate sibling Ogilvy & Mather as the other finalist. (Weber has used a variety of agencies in recent years, including Rabble + Rouser in Denver.) On its website, Weber indicates its products are sold in 54 countries around the world.

In 2015 Weber-Stephen spent $ 1.3 million in U.S. measured media, according to Kantar Media. Global spending could not be determined. In recent years, Weber has been among the grill marketers targeting younger consumers, relying on a preponderance of digital and mobile platforms.

Using its New York office as the lead on the account, Grey will be responsible for Weber's integrated communications including consumer advertising, digital and activation marketing. The agency's first work will support the launch of Weber's new Genesis II grills.

While the brand is producing cutting-edge gas and electric grills, it's also credited with helping create the American outdoor grill category with its original charcoal model. The company was started by Chicago welder George Stephen, who built buoys for the U.S. Coast Guard. Stephen loved to grill for his large family on an open metal barbecue but often got rained out. So, he decided to cut a buoy in half and use the lower bowl for charcoal and the upper dome as a lid, creating the Weber "kettle" grill.

Weber execs couldn't be reached, and Grey declined to comment. However in an internal memo, Grey's global president and North American CEO Michael Houston said, "There is no more iconic American brand than the Weber kettle. We are honored and excited to count them as a global client and bring their brand story to the world."


Adweek : Advertising & Branding

Advertising

Tension Headache: Understanding Of The Most Common Headache

headache

Tension headache is a common form of a headache that is suffered by almost everyone. The headache occurs in the head, around the neck, and behind the eyes. It is believed that tension headache usually starts during the teen period, and reaches its peak during the 20-50 years of a human life. Women are more likely to suffer compared to men. Statistically, people who suffer from tension headache have intermittent pain that lasts for few minutes or hours, once or twice per month. However, there are cases of people suffering for 15 days or more per month. The headaches vary from mild, moderate, to acute aches.

What causes tension headache?

As mentioned previously, tension headache mainly arises in the head, around the neck, and behind the eyes. One of the principal reasons for occurring is the contraction of muscles in the head. Apart from this, there are other factors as well. They are:

  • Looking at a computer screen for long
  • Cold temperature
  • Change of season
  • Dry eyes
  • Tiredness
  • Mental stress
  • Sinus attack
  • Fever
  • Alcohol
  • Bad sitting posture
  • Smoking
  • Inadequate sleep
  • Missing out on meals

The symptoms

Sometimes many people confuse their tension headache with migraine. Migraine is also another form of headache, but the severity is more in migraine than in tension headache. Understanding the symptoms of tension headache is fairly uncomplicated. There are dull aches on the head, plenty of pressure can be felt around the forehead, and throbbing around the forehead and scalp. At times, the tenderness of the head muscles can be felt, while the pain can spread all over the head, at the back of the neck, and all the way to the shoulders. Except for all these symptoms, a tension headache does not take a severe form, but in rarest cases, a patient may get sensitive to light or sound.

Tension headache vs Migraine

In order to differentiate between a tension headache and migraine, always consider migraine to be the serious one. In migraine, the throbbing pain is extremely intense and occurs at either one side of the head, or on the both sides, and cause nausea and vomiting. A migraine patient becomes exceedingly sensitive to light and sound. Considering these, a person with tension headache will not face nausea or vomiting. In the rarest cases, sensitivity to light and sound may crop up.

Diagnosis

If a person is consistently suffering from tension headache to an intense level, it is advisable to seek a doctor’s help. The doctor will provide a list of tests just to assure that nothing serious is happening to the patient. The tests will include X-Ray, MRI, as well as CT Scan.

Medicines

Usually over-the-counter (OTC) medicines such as aspirin, ibuprofen, or acetaminophen (Tylenol) work, but if the case is serious, the doctor will subscribe prescription medicines. Prescription drugs are muscle relaxants, antidepressants, antiseizure drugs or beta-blockers, depending on the situation. If a patient prefers OTC medicines, they have to make sure never to overdose the drugs, and it is always important to seek the doctor’s advise in case the medicines react with the patient’s health condition.

Home remedies to relieve tension headache

There are home remedies to relieve tension headaches. If a patient wishes not to consume any sort of medications, they can try out some home cure. The list contains:

  • Put an ice pack on the forehead for five to ten minutes.
  • Improve sitting on a good posture.
  • Take a hot shower to unwind the tensed muscle.
  • Take occasional breaks from working on a computer.
  • Do the proper exercise.
  • Have meditation.
  • Manage stress.
  • Get a whole body massage
  • Scalp massage- it will help in the circulation of blood in the head, relaxing the muscles.
  • Take supplements

Apart from trying any of the above tips, keeping track on the headache, and later trying to prevent it may come very handy in decreasing the pain eventually. In order to keep track, a journal is the best way possible. Also, a regular diet with proper meals, drinking plenty of water, being less stressed, and using computer with occasional breaks can ease out the headache. Or, inhaling few drops of essential oil, such as lavender or peppermint, can relax the muscles and help reduce the headache.

Featured photo credit: r. nial bradshaw via flickr.com

The post Tension Headache: Understanding Of The Most Common Headache appeared first on Lifehack.

Lifehack

Advertising

The Transform Awards returns for its seventh year in the European region with brand new categories in the brand development space 12/8/15, London – Prestigious awards ceremonies provide brands and agencies with a way to reward their teams and showcase their best work. The Transform Awards Europe, the leading awards programme for the celebration of campaigns and projects that serve to further and develop a brand, is now accepting entries for its 2016 awards.Creative branding… Source: RealWire
marketing/pr/advertising-advertising feed from realwire

Advertising

5 Good Reasons Why You Should Embrace A Healthy Lifestyle Today

24497899011_3fbdff6e16_o

Nowadays many people are stuck with the idea of getting the perfect slim body, often so influenced by media and magazines. The thing is there is not such a thing as the perfect weight and you do not have to look like a supermodel in order to feel good about yourself. The key in maintaining a balanced lifestyle is to do some little healthy changes daily in order to start seeing improvement in your health, appearance, activity and energy. Here are five key reasons why you need to embrace a healthy lifestyle today:

1. You will live longer

The truth is that by eating healthy and nutritional food and taking care of your body you will add up to your overall health and well-being. That will increase your life expectancy simply because your immune system will get better, you will suffer far less from diseases and colds and you will have much more energy to do the things you love.

A healthy way of living will give you a better quality lifestyle with increased confidence and excitement about being part of this world. Exercising can reduce stress and anxiety that comes from different areas of your life and make you aware that you need to focus more on your own health and body. With better life expectancy you will have a greater appearance, glowing skin and hair and you will look fitter and firmer.

2. You will look happier

By reducing stress and anxiety, your mood will improve and you will have much more happiness and excitement in your life. Being healthy from inside and looking amazing from outside will definitely increase your emotional state and you will start seeing things from the brighter side. Feeling great about yourself from inside and outside is the key to living a more abundant, happy and confident life.

Healthy food, exercising, meditation, yoga are all incredible things you can include in your day to day life in order to start seeing results in your attitude towards the outside world and bring more optimism and positive vibes around yourself. These are only a few things that can make you happier as part of a balanced lifestyle-you might want to practise a different kind of sport and create other healthy habits such as going to bed earlier, drinking herbal tea, reducing fat and caffeine, eating more green vegetables, etc. The list here is endless and it is up to you what kind of habits you want to create in order to live a healthier and happier lifestyle.

3. You will become more confident

When you start feeling good about your body, you become a much more confident person every time you look at yourself in the mirror. Maintaining a healthy and fit body can really boost your self-esteem and confidence. When you look good outside, you start feeling amazing inside too and that can be seen in all different areas of your life-at home, at your workplace and when you are out with friends. It is simply a great way of feeling confident and amazing at the same time about yourself.

4. You will inspire other people and become a role model

When you start feeling great about yourself and your body there is no way you cannot motivate other people around you to do the same. Your friends and your family will start seeking advice and ask you how you have succeeded in maintaining a healthy lifestyle. When you are so full of life, excitement and confidence, other people will be seeing you as their role model and will be inspired to take care of themselves too. Each time you are going to the gym or including a healthy snack in your diet you are giving an example and encouraging others to do the same.

We all need to consider our actions in terms of what food we eat and how often we exercise as this has a huge influence on the younger generation-kids, nephews, nieces and cousins. What a greater way to be good role models for the younger ones when we could teach them more about nutritional food, health and sport?

5. You will look younger

Here comes the best part of embracing a healthy lifestyle-you will look and feel much younger! You will be full of energy because nutritional diet, enough exercise and sleep are the key ingredients in maintaining a balanced life. Eliminating junk food from your plate can have a huge influence on how your skin and hair look like. The truth is cutting out on bad food can clear your skin, reduce blemishes and spots and deliver a smoother and shinier skin.

That’s why-you need to have daily healthy habits if you want to maintain a fit body, have younger appearance, softer and shinier hair and glowing skin!

Featured photo credit: ビッグアップジャパン/vegan-healthy-wallpaper via flickr.com

The post 5 Good Reasons Why You Should Embrace A Healthy Lifestyle Today appeared first on Lifehack.

Lifehack

Advertising

“The high street is far from dead”: Walkbase and Samsung partnership allows retailers and airports to monetise floor space more effectively London, 25th September 2015 -Walkbase an in-store analytics and marketing provider and Samsung, the leading manufacturer of electronics and digital displays have announced a joint proposition to provide in-store analytics to retailers using Samsung digital screens. The partnership was announced last night at a UK launch event held at the Finnish Ambassador’s Residence with… Source: RealWire
marketing/pr/advertising-advertising feed from realwire

Advertising

13 Important Life Lessons I Learnt In My 30s That I’d Like You To Know Earlier In Your 20s

6BOB5ME8IB

Have you ever looked back upon your younger self and thought “if only I could have told them what I know now?” Of course without learning we would never get to where we are now, so going through the process is inevitable. The silver lining however is that we can always pass our wisdom onto others in the hope that what we know might help somebody else down their path of self discovery. Some things from your 30-something self, to your 20-something self:

1. Don’t go for your dream till you’ve got enough money, you’ll never start

Patience is a virtue. If you can think sensibly and wait until you are truly ready to go after your dream, the chance of it coming true multiplies. It doesn’t mean you won’t do it. It just means you have to do it right. Hold your horses. Know when to walk and when to run.

2. Don’t care too much about what others think

Easier said than done, but there are certainly ways you can get better at this if you are conscious of it. Focus on the goal, not what others will think of it, or who is looking at you while you get the job done. It will be a far less anxious, and a far more rewarding journey.

3. Don’t place too much importance on what you look like

Appearance is so much less important than you think. Worrying about it is attached to all the things you will keep close to you – the best friends will be the ones who care only about what kind of person you are inside.

4. Don’t beat yourself up too much

Don’t be too hard on yourself. Trust that you are the great person you believe you are. Don’t doubt that, even when bad things happen. It’s the best thing you can do to support yourself. Otherwise when you get to thirty you’ll be worse for wear than you need to be.

5. Do learn everything you can. This never stops.

As long as we are living we are learning! This is the greatest part of consciousness. Surround yourself with greatness; great people, great opportunities. Make your learning experience the best it can be.

6. You’re going to make mistakes.

If you make a mistake, move on. It happens. We can try our hardest, but we are all human, and when we do let the team down we can only be sorry and learn. Don’t dwell on it too much. Take it as a lesson for a future place where you will succeed.

7. Don’t sweat the small stuff.

“If you focus too hard on the lost skateboard, you won’t see the Rolls Royce parking right in front of you.” – Girlosophy

8. Don’t worry too much about the future.

The future is happening regardless. Don’t worry about aging, or dying, or losing, or even winning too much. What will be will be.

9. Do enjoy your youth, and being that age.

Enjoy being exactly where you are at. Look around. Focus on everything that is happening right now. It will never be just like this again. Learn to treasure that.

10. Don’t think you know everything.

Never think this, no matter what age. There are always things you don’t know, and when you understand this, you keep learning wonderful things from everything you come into contact with.

11. Do hold onto the things you care about.

You get to choose what you treasure. If you come into contact with a good thing — hold onto it. They don’t come along all that often.

12. Do put your family first.

Family are for life! Nurture those relationships and keep those bonds strong. They will be your greatest allies in life.

13. Do work hard at what you want.

By the time you’re 30 you’ll most likely have it.

The post 13 Important Life Lessons I Learnt In My 30s That I’d Like You To Know Earlier In Your 20s appeared first on Lifehack.

Lifehack