Marketing

Airbnb bets on local with user-generated guidebooks and new neighborhood/home matching

500px Photo ID: 146659859 - [NO RELEASE NECESSARY] neighbourhood: Ipanema                     Date: 16/03/27 Photographer: Eduardo Zappia Caption: Ipanema Beach Last November, we reported on how Airbnb appeared to be experimenting with ways to expand beyond its role as a P2P marketplace for renting private accommodation, to “experiences” — including more detailed local guides and a prepaid card to spend money once you’re there. Now, as Airbnb continues to expand, covering some 34,000 cities and 2 million properties,… Read More
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