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The $5 Computer: Raspberry Pi Zero

raspberry pi zero

Recently Raspberry Pi launched their latest computer called Raspberry Pi Zero, a 5$  computer which promises to change the way even Raspberry devices are used. It is possibly the cheapest computer hardware…

Read full original article at The $ 5 Computer: Raspberry Pi Zero

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Social Media

Friday Round-Up: Twitter translates, Amazon wallet folds, and men are hanging out on Pinterest

Friday-Friendly-Funny-Dave-BlazekAnother week is at an end and it’s been a week of change here at MarketingPilgrim. Out there, in the rest of the digital marketing world, not so much. Seems like everyone is caught in the January slump. . . .or worse.

eBay gave their state of the union address and it wasn’t good. They used phrases like “going to get worse before it gets better” and capped it with layoffs for 2,400 workers. Later this year, eBay will be splitting from its sister company Paypal and though Paypal is expected to grow after the split, eBay is headed into dark waters. The hope is that someone will buy the company and return it to its former, collectible auctions, glory. I hope so because I can’t go a day without eBay.

Twitter announced a few new tweaks this week. The “while you were away” feature will push important Tweets you might have missed to the top of your timeline on mobile. This goes against Twitter’s real time philosophy and makes them more like Facebook in that they’re going to decide what’s important to you and what isn’t.

Si usted puede leer esto. . . you might be using Twitter’s new translation tool. Click the globe in the corner of any foreign language Tweet and the Bing translation pops up right below it. It’s a nice feature not just for the casual user but for social media managers who need to keep an eye on what people are saying about a company.

I tested a few Tweets and the translations are pretty good, especially when they were coming from professionals. As expected, casual Tweets with a lot of slang, didn’t always make sense.

In another part of the web, Amazon shut down the Amazon Wallet app this week after a short, 6 month beta test. The digital wallet should have caught on by now but everyone’s still struggling to make the idea work. I wonder why. . .

My favorite story of the week has to be this one from Pinterest where they try to convince you that a lot of manly men hang out on the site.

More men use Pinterest in the U.S. every month than read Sports Illustrated and GQ combined.

They also say that men are the fastest growing demographic on the site – but of course they are. They’re the only demographic left that isn’t already using the photo pinning site.

That’s it for me this week. I’m off to the Lost in Space reunion convention. Hope your weekend will be just as fun. See you back here on Monday.

Marketing Pilgrim – Internet News and Opinion

Advertising

Home Depot’s CMO Trish Mueller Resigns After More Than 6 Years in Top Marketing Role

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company.

Director of corporate communications Stephen Holmes confirmed to Adweek today that Mueller announced her resignation approximately two weeks ago and that she has been replaced by president of online operations Kevin Hofmann, who will hold both titles.

Mueller became vice president of advertising at Home Depot in 2009 after serving as svp of marketing and advertising at Sports Authority. She was promoted to CMO in 2011. Earlier in her career, she held similar positions at retailers including Montgomery Ward, ShopNBC and American Signature-Value City. She has also been an independent director on the board of Dave & Buster's since 2015.

Hofmann joined the chain in 2006 as a vice president leading its technology teams with a focus on ecommerce, supply-chain transformation and international operations. He was later promoted to vp of Home Depot's installation division before being promoted again to lead all aspects of its online business in 2013. He previously spent a decade at GE in various leadership positions handling technology, social networking, business intelligence, renewable energy and other corporate functions after working for eight years in research, manufacturing and technology with Dow Chemical.

"[Hofmann's promotion] allows us to further integrate our digital assets to optimize our interconnected retail model," Holmes told Adweek. "When you look at the growth and expansion of digital marketing, the combination of the physical and digital storefronts and things we are doing to integrate those elements to create an interconnected retail experience for consumers, having Kevin take on the CMO role in addition to his responsibilities as president of online makes a lot of sense."

Home Depot declined to comment on Mueller's plans, though sources close to the matter told Adweek she stepped down to accept a position at another major retailer.

The Richards Group has been Home Depot's creative agency of record since 1993. The indie shop beat out JWT,  GS&P and Hill Holliday to retain the business in a 2008 review.

The chain moved its media account from Interpublic Group's Initiative to Dentsu Aegis Network's Carat in 2011.


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Social Media

Users average 50 minutes per day on Facebook, Messenger and Instagram

Facebook Addiction Facebook’s “family of apps” strategy is a wild success. While some might have expected it to roll Instagram into Facebook and leave chat in its main app, keeping Instagram independent and splitting off Messenger into a companion app has helped it solidify itself as more than just a ubiquitous utility, but as a downright addiction. Today on the Q1 2016 earnings call, Mark… Read More
Social – TechCrunch

Marketing

Twitter expands the meaning of ‘direct message’

Twitter added two new features today; both designed to keep you on the platform for just a little bit longer.

First, they’ve expanded the definition of a “Direct Message” so that it includes a conversation with up to 20 people.

I say, if you’re having a conversation with 20 people on Twitter, you might as well have it in public because . . . . 20 people!

Remember, you can only send a direct message to someone who is following you but this update muddies the water a little. When you send a group direct message, each person has to be following you but they don’t have to be following each other. Does that mean the odd man out can or can’t see the replies from the other people? For this to work, everyone has to see every reply, right? So now, two people who don’t follow each other (maybe for a good reason) are now a part of the same, private conversation.

This could get ugly.

It could also be a handy way to share information with co-workers or connected customers; like all of the decision makers from one company.

You can also use this new feature to share a public tweet with a private group of people. In the example, a man shares a photo of a rabbit that he found on Twitter with a group of friends with the suggestion that they buy one as a gift for a ‘not-included in the DM list’ friend. I suggest they don’t.

Twitter VideoThe second new feature is the ability to capture, edit and share videos right from the Twitter app. The camera functionality is like Vine. You switch to camera mode then hold down the button to film. If you film in short bursts, you can then eliminate any clip with a swipe. What you leave behind will automatically splice itself together to create a video.

Now there’s no excuse for not using video on your business Twitter.

Twitter is slowly rolling out both of these options to all users. So keep watching your app for updates.

Marketing Pilgrim – Internet News and Opinion

Social Media

Football fans up the price tag on Super Sunday to $68 per person

Bing Football Spend

The average person spends $ 130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday.

Bing says the average consumer will spend $ 68 on game day food, fan gear, decor and new TVs. This is up 18% over last year and is an even bigger increase than we saw the year before.

A lot of that money goes to the massive amounts of junk food Americans will eat while watching the game. Fans will consume 1200 calories and 50 grams of fat from snacks alone making it the second highest day for food consumption. (Thanksgiving is number one.)

Chickens dread Super Sunday because on that day, Americans eat more than 1.23 billion chicken wings. Pizza franchises love Super Sunday; last year, searches for “pizza” soared to 5xs the height of Bing’s graph both the day before and on the day.

Not in the pizza business? Here are other food related keywords that are expected to score on the days leading up to the game:

Bing Football Foods

Once the ball is in motion, searches for football-related terms slowly rise peaking at half-time. Then they drop off considerably during the second half. If you can hook your marketing wagon to the half-time show, you’ll have a good chance of rising to the top of the search heap. Katy Perry is headlining, so start creating your social media posts and search ads now!

Once the game is won and done, searches related to the Super Bowl commercials begin to rise. Usually these are the people who missed them during the game and want to know what their friends are going on about. These searches peak a full day after the game, so this is a great time to post your commercial countdowns and other related content. You don’t have to be a Super Bowl advertiser in order to score on Super Bowl commercials.

If you want to take full advantage of Super Sunday, you need to park yourself on the couch during the game with mobile device in hand. Then hit those social media accounts hard; Twitter, Facebook, Instagram. Every network is going to blow up for a good 24 hours straight.

65% of Football Championship viewers told Bing, they think that social media has made the game even better in the last 10 years. Make plans now to get a piece of that for your company.

For more on searches, click-throughs and cost per click during the game, check out this free presentation from Bing.

Marketing Pilgrim – Internet News and Opinion