This week, the Adweek staff is highlighting fun summer accessories including a giant swan float, patio umbrella and watermelon keg kit. Take a look!
YouTube is a powerful marketing medium.
However, you need subscribers.
They’re the people who are more likely share it with their own subscribers, and then to see your content when you post it.
The more people you’ve got following your station, the larger the reach you’ve got. So folks are going to follow you for that reason, in addition, you look more popular.
But not all subscribers are equal.
To really help your YouTube success, be sure you buy REAL Youtube subscribers and avoid scams and the fakes.
SocialBooom is the best site to purchase subscribers, period!
Look How is Simple to Buy Subscribers and Views:
Watch video: https://www.youtube.com/watch?v=cU2wBXSGLY4
Great Ways To Boost Your Video Marketing and Increase Your Subscribers
Using video marketing techniques and strategies is a great opportunity for you to help reach more targeted customers about your products.
Try learning more about social media optimization to see how you can utilize the many different strategies to your benefit. Continue reading to find out more information on this topic.
Use video marketing to allow your customers to get to know you.
You could, for instance, record a weekly video in which you talk about your projects and upcoming deals. Make your video marketing campaign interactive by reserving a segment of your weekly video to answer questions customers send you.
Use events such as expos and trade shows to interview experts.
You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer’s attention.
If you decide to hire a video marketing professional to create a video for your business, check out their portfolio first. You need to hire a professional who can create some quality videos, address a specific niche and convince customers to purchase a product. Do not waste your time and money on a professional who does not have a good portfolio.
The biggest aspect of your video marketing should be your content.
Without excellent and relevant content, your video marketing will fail. If viewers are not interested in your videos, you will not be able to make a sale. Make sure that you have interesting and relevant content to be successful with video marketing.
You need a link to your site built into your video.
This lets viewers become a little more familiar with it. Also use screenshots when creating how-to videos. Just save the screenshot and edit it into your video.
Make sure that you build up a relationship with your audience.
You can interact with viewers through the comments section. Ask them for their opinions and invite them to leave any suggestions that they might have. People like to know that their opinion really does count, and that you really are listening because it makes you more real to them.
Try not to stress out if your video is not perfect.
People are more likely to relate to a video that shows real people, rather than a polished ad that reeks of commercialism. Write your content out carefully, then practice saying it over and over. Then, shoot it and post it.
When using video marketing to increase your website traffic, you have to remember who you are talking to.
Your audience is crucial.
You need to target your videos to a specific audience, and you will notice that they will become more engaged, interested, and more likely to make your video marketing a success.
When searching for inspiration, try YouTube Suggest to find related topics which you could speak on.
This gives you a tree of various ideas which you can either use outright or might spark a topic idea in your mind. The more research you do, the more ideas you’ll come up with.
When using videos to market your business, be sure to add a link to your website.
If someone views your video and is interested in your company, more information will be just one click away. These links can be added either in the video description or in a hovering caption added to your video. However, you do it, make sure that the link is easily visible and always kept up to date.
Videos don’t go viral by themselves.
You must market it via your website, emails to loved ones, and your social media sites. Nobody will watch your video if nobody knows it exists!
Always display your website URL in your video.
Most video-editing software packages include the option of placing a text box inside your video. This is the perfect way to ensure that anyone who views your video will know where to learn more, even if they end up seeing your video on a site other than your own.
Do you feel like you know more about using video marketing to help your business?
It’s a great thing, and you will be surprised at how much a viral video can help. Use the methods and strategies that you’ve learned here, and get started today developing a plan that will take your business further.
The 2013 Snowden documents revealed UK intelligence agency GCHQ to be tapping into the undersea cables that carry Internet traffic, covertly gathering vast amounts of digital comms data under a surveillance program code-named Tempora — apparently with the help of commercial partners. Read More
You might have already read about our forthcoming TC Meetup + Pitch-off in Seoul next week. But what you might not know is that we’re integrating more content into the program so you can hear from some of the most intelligent minds in the industry. As per usual, we’ll be holding the TC Pitch-off, where 10 companies will have exactly 60 seconds to pitch their wares to a panel of… Read More
Brand building is an important aspect in the development of business. It is useful in building awareness of a brand and to increase the voice of consumers. It also helps in giving an identity to the business.
The availability of so many interactive platforms has made it easier to raise awareness about the brand. Brand building needs a lot of resources and time. Branding is crucial for encouraging recognition and helps in standing out among your contemporaries.
Here are different types of branding that you can use:
1. Product Branding:
Products enjoy the most common types of branding. It is not very difficult to understand the branding of goods as you walk through the aisles of supermarkets.
A product reaches successful branding when the consumer prefers to buy it in the presence of same products by other brands. If users are selecting the product of a particular brand, then it means that the brand has established a safe and reliable reputation management.
2. Personal Branding:
It is a very useful and impressive branding tool for politicians, musicians, athletes and other famous people. It allows famous people to project a good image to the public.
Politicians will attempt to gain more votes by creating a good impression. Politicians will need to convince the voters that he or she is the right person for the office. To convey that to the people, a politician will need branding. A celebrity can also become affiliated with other brands or products for promoting them.
3. Corporate Branding:
This is crucial for businesses that want to create a good reputation in the market. All the activities of a firm have an effect on its reputation.
A company advertises its services, products, employees, cooperate culture and its contribution towards the community. One wrong decision can have adverse effects on the branding of the corporation. If the damage is extensive, then the company will have to create a new strategy from scratch.
4. Geographic Branding:
It is the type of branding which is reserved for certain services and products. It is used for promotion of local spices, tourism, etc.
Every region tries to brand the things that make them stand out from other areas. They can advertise the landscape, the cuisine or any other notable features.
5. Investor Branding:
This is mostly applicable to the brands which are publicly listed. It is also suitable for functions of relations regarding the investors. It assists in positioning the entities which are listed as an investment and the stock performance, financials, and strategy on other factors such as purpose, value position and increasing position.
A good investor branding results in sharing the resilience of price and a good understanding of the value.
6. Service Branding:
It is not much different from the product branding, but one of its unique features is that it includes an addition of perceiving value to the services. It is highly useful in professional services.
This allows the marketers in avoiding competing skills with skills. You can take help from a branding agency to make sure that there is an effective advertisement for your services.
7. Cultural Branding:
It is responsible for building a good reputation about the environment and people living in it. It is for a promotion of residents in a particular area, culture, and nationality.
The branding is done by focusing on the right, and distinctive qualities of the natives of the area, like the New Yorkers are considered as very fast paced people. It is an excellent tool for increasing tourism and attracting people from all over to the world to visit your land.
8. Retail Branding:
It is a tactic which companies adopt for increasing the interest of consumers and make them curious about it. Retail branding needs a lot of planning, and it requires a proper strategy. The plan is created when the brand ultimately accepts the model of the business.
There is no one way of defining the brand building, and the best way of explaining it is to call it a process of creating value for the clients.
Featured photo credit: Forrst | Greenfeet Inc via forrst-live.s3.amazonaws.com
The post 8 Essential Types of Branding You Should Know appeared first on Lifehack.
Do you sometimes wish that your Mac would read your mind and organize all your business notes properly? Do you sometimes waste valuable time, looking for important screenshots and files in your computer? Then try out these three technology hacks for quick and effective solutions to your problems in a jiffy.
1. Boost Your Efficiency With Hotkeys, Keywords And Much More With Alfred:
Do you often spend a lot of time searching for apps or websites you often use? Then check out Alfred – an award-winning productivity app designed exclusively for Mac OS X that gives you greater control over your computer and makes life much simpler. After making some settings, you’ll be able to open what you want within a second.
Here are just some of the many things you can do with Alfred:
- Find apps and files without even removing your fingers from the keyboard
- Browse the web with default and custom search keywords
- Use the Shift key to preview contents of a document without opening it
2. Manage Your Clipboard History With This Handy Tool:
Tired of switching tabs again and again when copying and pasting a list of things? Clipmenu allows you to do so just all at once!
If you’ve been using clipboard, is your clipboard history too cluttered? Are your work notes always disorganized?
Then here’s ClipMenu to the rescue – a free and highly efficient clipboard manager for Mac OS X which allows you to record 8 clipboard types, including image, plain text and much more.
3. Find Your Precious Screen Shots In A Sec With This Quick Hack:
All your screenshots are saved to the Desktop by default but if you take lots of screenshots, finding a particular one might be a difficult task. Fortunately, you can use this trick to change the default screenshot location on your computer. If you make them be saved to Downloads folder, then you can drag the screenshot as the latest download file from the folder in the tool bar.
From now on, be more productive when you switch on your Mac. Share these tips with your friends today!
The post 3 Essential Mac Hacks That Will Make You 10 Times More Productive appeared first on Lifehack.
If you’re eager to improve your work performance, you probably consider yourself an ambitious and forward-thinking contributor to the world of business. But let’s face the fact: ambition and hard work alone are not enough to help us overcome numerous hurdles on our career paths. What sends some people to the pinnacle of success is their strong problem-solving ability.
Totally clueless about how to improve your problem-solving skills at work? Maybe you learn and practice the thinking approach adopted by many successful entrepreneurs including Elon Musk, founder of PayPal and owner of Telsa Motors, SpaceX and Solar City.
What is the thinking approach? It’s called First Principles Thinking.
What Is First Principles Thinking?
There are two types of thinking when it comes to brainstorming and tackling problems; one is comparison thinking and the other is first principles thinking.
Comparison thinking is when you come up with a solution using a mixture of pre-existing ideas. We tend to do this because our minds can become quite limited and often tries to find the easy way out by building on or tweaking an idea that is already out there. The problem with this is we begin the brainstorming or problem-solving from a space of assumption rather than questioning – we build on what has already been established rather than finding and questioning from a new basic level.
First principles thinking is about starting from a clean slate and free from any pre-existing ideas making it a much better approach to problem-solving and creating innovative ideas. It’s about starting with the core fundamental basics and working your way up from there.
What Are The Benefits Of First Principles Thinking?
By following first principles thinking, it helps you gather a better understanding of complex problems and better knowledge of the unknown leading to unique innovative thinking. Comparison thinking leads us to think in terms of analogy whereas first principles thinking allows us to potentially see something in much finer detail.
How Can I Apply First Principles Thinking?
The best way to use this way of brainstorming is for improving performance at work. Whatever career path you’re on – coming up with new ideas, ways to improve your business or presenting a potential new business strategy to your boss – using first principles thinking will allow you to fully research and understand what will be successful and what won’t be.
The three questions you should use to focus your mind and break free of limited assumptions are:
- What am I trying to accomplish?
- What is the fundamental problem?
- What really matters to the people I’m reaching with this?
This allows you to get to your core motivation and understanding rather than using an existing idea and trying to see how to make it better.
For example, Musk talked about his thinking behind Telsa, his electric car company. An example of comparison thinking would lead someone to say “electric cars will never take off because batteries are too expensive.” This thought process holds limitations and could well lead to the company not going down a profitable route.
Instead, Musk would ask: “What are the materials used to make these batteries? What is the market value of these individual materials? Could we, therefore, produce the batteries much cheaper?” He found it was much cheaper through using the strategy of first principles thinking. By taking this route we are able to break down the components and rebuild them in an affordable way showing the original assumption that batteries are not economical enough is, in fact, wrong.
First principles thinking is about breaking out of limited thinking and the assumptions that we tend to conclude from previous evidence. It’s about looking at something from a new angle. It’s about questioning until you reach the core answer. Try applying this to your work life and see how the possibilities can multiply.
Featured photo credit: Nicolas Bariteau via nicolasbariteau.com
The post Want To Tackle Problems At Work Like A Boss? Learn This Thinking Approach From Elon Musk appeared first on Lifehack.