This week, the Adweek staff is highlighting fun summer accessories including a giant swan float, patio umbrella and watermelon keg kit. Take a look!
YouTube is a powerful marketing medium.
However, you need subscribers.
They’re the people who are more likely share it with their own subscribers, and then to see your content when you post it.
The more people you’ve got following your station, the larger the reach you’ve got. So folks are going to follow you for that reason, in addition, you look more popular.
But not all subscribers are equal.
To really help your YouTube success, be sure you buy REAL Youtube subscribers and avoid scams and the fakes.
SocialBooom is the best site to purchase subscribers, period!
Look How is Simple to Buy Subscribers and Views:
Watch video: https://www.youtube.com/watch?v=cU2wBXSGLY4
Great Ways To Boost Your Video Marketing and Increase Your Subscribers
Using video marketing techniques and strategies is a great opportunity for you to help reach more targeted customers about your products.
Try learning more about social media optimization to see how you can utilize the many different strategies to your benefit. Continue reading to find out more information on this topic.
Use video marketing to allow your customers to get to know you.
You could, for instance, record a weekly video in which you talk about your projects and upcoming deals. Make your video marketing campaign interactive by reserving a segment of your weekly video to answer questions customers send you.
Use events such as expos and trade shows to interview experts.
You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer’s attention.
If you decide to hire a video marketing professional to create a video for your business, check out their portfolio first. You need to hire a professional who can create some quality videos, address a specific niche and convince customers to purchase a product. Do not waste your time and money on a professional who does not have a good portfolio.
The biggest aspect of your video marketing should be your content.
Without excellent and relevant content, your video marketing will fail. If viewers are not interested in your videos, you will not be able to make a sale. Make sure that you have interesting and relevant content to be successful with video marketing.
You need a link to your site built into your video.
This lets viewers become a little more familiar with it. Also use screenshots when creating how-to videos. Just save the screenshot and edit it into your video.
Make sure that you build up a relationship with your audience.
You can interact with viewers through the comments section. Ask them for their opinions and invite them to leave any suggestions that they might have. People like to know that their opinion really does count, and that you really are listening because it makes you more real to them.
Try not to stress out if your video is not perfect.
People are more likely to relate to a video that shows real people, rather than a polished ad that reeks of commercialism. Write your content out carefully, then practice saying it over and over. Then, shoot it and post it.
When using video marketing to increase your website traffic, you have to remember who you are talking to.
Your audience is crucial.
You need to target your videos to a specific audience, and you will notice that they will become more engaged, interested, and more likely to make your video marketing a success.
When searching for inspiration, try YouTube Suggest to find related topics which you could speak on.
This gives you a tree of various ideas which you can either use outright or might spark a topic idea in your mind. The more research you do, the more ideas you’ll come up with.
When using videos to market your business, be sure to add a link to your website.
If someone views your video and is interested in your company, more information will be just one click away. These links can be added either in the video description or in a hovering caption added to your video. However, you do it, make sure that the link is easily visible and always kept up to date.
Videos don’t go viral by themselves.
You must market it via your website, emails to loved ones, and your social media sites. Nobody will watch your video if nobody knows it exists!
Always display your website URL in your video.
Most video-editing software packages include the option of placing a text box inside your video. This is the perfect way to ensure that anyone who views your video will know where to learn more, even if they end up seeing your video on a site other than your own.
Do you feel like you know more about using video marketing to help your business?
It’s a great thing, and you will be surprised at how much a viral video can help. Use the methods and strategies that you’ve learned here, and get started today developing a plan that will take your business further.
Gas is the biggest cost for airlines. The easiest way to reduce these costs? Don’t use gas at all. That was the pitch from Wright Electric, a startup building an commercial passenger plane that runs on batteries and can handle flights under 300 miles. These short-haul trips make up 30 percent of all flights and a $ 26 billion market. Today Wright Electric gave its first preview to the… Read More
If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they…
Please visit Marketing Land for the full article.
Google plans to give its advertising clients more control over where their ads appear on YouTube and the Google Display Network, which posts advertising to third-party websites. It announced the move in a blog post from its European business after major brands pulled ads from the platform because they appeared against offensive content, such as videos promoting terrorism or anti-Semitism. The U.K. Read More
Human has the ability to think and that’s what makes our world creative. But owing to such diversified thinking, sometimes it is inevitable for us to come across with disagreement.
It can be great or small, such as colleagues debating corporate strategy, family members discussing holiday destination, or friends arguing what to eat for dinner. Sometimes you win an argument but sometimes you don’t.
Despite the fact that disagreement happens from time to time, it is important for us to learn the art of persuasion because if we are unable to persuade, we can only be the influenced but not the influencer. Sometimes we need to compromise but sometimes we need to be recognized. If our ideas are constantly rejected, then things never happen as we wish.
Why we always fail to persuade?
It can be frustrating if our ideas are better but they are not adopted just because we lack the skills to persuade. But many of us make this mistake unknowingly–When we argue or discuss with others over an issue, we tend to take the shortcut to prove them wrong logically and at the same time we are right. This might work occasionally, for those who are rational and less emotional. But apparently not everyone is rational, at least not always.
Even if we have convincing arguments, proving others wrong is kind of explicitly telling others to change their minds. This often put them in an embarrassing situation because they have to admit that they are wrong.
The backfire effect: corrections always fail
It is compatible with the backfire effect suggested by Brendan Nyhan and Jason Reifler at The University of Michigan and Georgia State University.  One of their research was designed to explore why people insist on their political misperceptions when others try to correct them.
It shows that corrections actually enhance misperceptions among the group in question. In other words, corrections have no use. People who are being corrected in fact reject the ideas from those who hold different beliefs.
Persuade by showing the whole picture
Knowing that changing people’s minds is such a difficult work, we might want to try something suggested by the authority. Blaise Pascal, a 17th-century French philosopher, wrote the famous classic Persuasion long before psychology was invented. His idea is later proven by modern psychologists, Arthur Markman.Pascal suggested that the surefire way to change others’ minds is to show them the whole picture instead of proving them wrong as the two simple steps listed below:
- Acknowledge the validity of the other’s point of view
- Lead them to discover the other side of their argument
There should be something valuable in everyone’s point of view. So first you should recognize their contributions and admit what they are right about. Then, you should gradually reveal the other side to them, which is the part they have not observed. The following scenario might help you better understand the idea:
Imagine you are thinking what to eat for dinner with your friends.A: I’d like some burgers. I’m starving.(But you want something else.)You: Well… Burger might be good. What about pizza? It can also make you feel full. Plus you might have more options in the Italian restaurant.
After all, everyone has some blind spots and many people realize that. They won’t be offended by such persuasion approach because they feel like they only fail to see all sides instead of mistaking. Also, people are generally better persuaded by reasons they discover by themselves than by those implemented by others.
Give suggestions instead of commands
Such approach also allows you to better hide your intention to persuade. That’s why you should also pay attention to your tone when speaking to them. You need to play the role of a guide instead of an instructor. You should be guiding them instead of enforcing authority, raising questions instead of making judgements. Others will feel better and consider what you want them to think about if you sound more friendly and suggestive.
A successful persuasion cannot be achieved only by strong and valid points. To make people let their guard down, you also need some techniques. So don’t let others bury your brilliant ideas. Be brave to speak them up and be smart to showcase them.
|||^||When Corrections Fail:The persistence of political misperceptions|
The post How To Change People’s Mind: Show Them The Whole Picture Instead Of Proving Them Wrong appeared first on Lifehack.
While the formative years of a relationship are usually incredibly positive, it is hard to imagine any changes later on. As feelings change and relationships grow to take on greater responsibilities, it is easy to become mired in a cycle of negativity that overwhelms any feelings of passion and love that remain.
We have all experienced this. Initial feelings of passion and excitement slowly give way to sadness, apathy, and, in some instances, resentment. These feelings can create a relationship with more negative interactions than positive ones, which exacerbates the existing issues further and places an intolerable strain on each individual involved.
Why You Should Imagine Your Relationship as Though It Is a Bank Account
In order to understand this further, let’s consider another scenario where it is possible for negative transactions to outnumber positive ones. If you have a bank account, for example, you may have experienced periods where your outgoings and monthly payments are greater than your earnings during the same period. As you will know, such a scenario will leave you in the red, either trapped in a predetermined overdraft or indebted to the lender.
This type of situation cannot continue indefinitely either, as a continued excess of negative transactions will eventually force you to foreclose on the account.
In order to avoid this, you must adopt a proactive approach to resolving the issue, while taking practical steps to build the number of positive transactions in the account and restoring a healthy balance. This requires courage and understanding, while it also encourages you to constantly work on your financial management and seek out creative methods of maintaining a positive balance.
The Golden Ratio: 5 Times More Positive Interactions Than Negative Ones
This is a principle that can be applied directly to your relationship, as research conducted by Dr. John Gottman underlines. His theory is based on the basic principle that the existence of ongoing and unresolvable issues within a relationship is perfectly normal and healthy, and that the key is to balance this with positive interactions.
According to Gottman, the golden ratio for a healthy relationship is to experience at least five times more positive interactions than negative ones, as this creates a balance that can sustain a union even through testing times.
This is often referred to as a “relationship bank account”, where an excess of negative interactions and withdrawals (or conflicts) quickly drains any credit that exists and edges the union close to zero or the precipice of a break-up. If you are able to establish a healthier balance and the type of ratio referenced above, however, you can build the credit and level of sentiment within the relationship, creating a safety net that minimizes the impact of arguments and ensures that individual issues are kept in perspective.
How to Keep a Positive Balance of Your Relationship Bank Account
While this logic holds true, however, the question that remains is how can couples pursue such a healthy balance? The first step is to recognize the realities of human relationships, which dictate that conflict is inevitable and should be embraced as a key part of adult life. From there, it is easier to manage your relationship while seeking out opportunities to build positive interactions and memories.
When it comes to forging positive interactions, it is crucial that you focus on your relationship and look to seek out shared passions and hobbies. This ensures that you spend quality time with one another, and ensures that you enjoy positive experiences and interactions that can quickly build credit between two individuals.
This requires effort and application on both sides, of course, while there should also be a willingness to set aside specific periods of time for such activity.
By managing your relationship as though it was a bank account and adhering to Dr. John Gottman’s golden ratio, you can create a positive and sustainable relationship that can survive even difficult periods of time. If you do need any more motivation to follow this path and invest time into cultivating such positive interactions, just consider the consequences of allowing negative interactions to build up and the permanent impact that this can have on relationships.
Featured photo credit: Sunshine-D / Flickr via flickr.com
|||^||The Art of Manliness: Why the Secret of a Happy, Successful Marriage Is Treating Like It Is A Bank Account|
The post If You Want A Happy Relationship, You Need To Treat It Like Your Bank Account appeared first on Lifehack.