Marketing

Twitter dives after mixed Q2: $602M sales, $0.13 EPS, MAUs up 3% 313M

twitter-analytics1 Twitter today reported Q2 earnings, and the woe that is its poor user growth continues, with its 313 million monthly active users up just 3% on a year ago, and up less than 1% on its previous quarter. The company reported revenues of $ 602 million with adjusted earnings per share of $ 0.13. While revenues are up 20% on a year ago, the numbers were a miss on sales and a beat on EPS: analysts… Read More
Social – TechCrunch

Advertising

Superman Pose: Tone Up Ab Muscle And Relieve Back Pain In A Minute

Feature image (8)

The Superman Pose is similar to a flying superman high in the air.

I hold this pose every day for at least a minute. It is particularly helpful in strengthening my lower back muscles.

3ad29ca80d3d4b49_superman_13-56-05.xxxlarge

How to do Superman Pose?

  • Lie on your stomach with your toes flat on the floor; chin resting on the ground.
  • Keep your legs close together with your feet lightly touching each other.
  • Now stretch your arms out to the front as far as you can.
  • Take a deep breath in and now lift your chest, arms, legs and thighs off the floor.  You resemble a flying super hero – Superman! Spread the smile on your face – superheroes are always happy, especially in flight. Rather than making an effort to raise your hands and legs more, make a gentle effort to stretch your arms and legs away from your torso. So, feel the pull that is occurring at both ends. Ensure that your elbows and knees are not bent.
  • Keep breathing with awareness; keeping your attention on the stretch.
  • As you exhale, gently lower your chest, arms and legs.

Why I keep doing the superman pose every day?

  1. Stretches and strengthens my muscles of the chest, shoulders, arms, legs, abdomen and the lower back
  2. Tones my abdomen and lower back
  3. Massages the spine and keeps my back supple
  4. Helps stretch my chest
  5. Improves blood circulation
  6. Also works at the mind level – when I take off, I can’t but stay in the present moment. Even if I want to, I can’t hardly think about any problem!
  7. Can be a good workout for the abs and stomach

Remember that it is perseverance that counts. You’ll soon tell the differences if you can persist in sparing a minute for it!

If you need more help to make doing simple exercise a sticky habit, subscribe the goal below!

The post Superman Pose: Tone Up Ab Muscle And Relieve Back Pain In A Minute appeared first on Lifehack.

Lifehack

Advertising

CNN’s In-House Studio Is Bringing the DNA of the Network to Branded Content


Specs
Who Otto Bell
Current gig Vp, group creative director, Courageous at CNN
Previous gig Creative director, OgilvyEntertainment
Twitter @ottobell
Age 34

Adweek: CNN's in-house branded content studio Courageous just celebrated its one-year anniversary. What have you learned?
Otto Bell: Content is king and distribution is god? I'll leave those trite clichés aside. I've learned that it's great to have distribution, and to know that the work you produce will be seen as both a blessing and a responsibility. It's wonderful to know that what you're working on will have a large reach. But especially when you're producing for CNN, you do have this responsibility to make sure the work you do is additive. Those three little letters of "CNN" kind of give you that instant and immediate attention of the audience. … It's kind of like a game of milliseconds now. So CNN will win you that audience attention, but the flip side is you've got to pay that trust back with really strong work.

What are some of the brands you've worked with and the projects you've done?
It's everything from paint to personal finance, from movie studios to technology. We touch pretty much a lot of the industries. We started off with some of the entertainment brands: Warner Bros., HBO, some of the people who are in the business of storytelling. Subaru, HPE, eBay, Intel. We just signed one of the biggest-ever beer deals for CNN Digital. And then we've got video game manufacturers.

How would you describe the Turner breed of branded content? How is the DNA of CNN embedded inside of Courageous?
I would say we know what we don't know. Our focus has been mostly in the nonfiction, docu-style space. Conan has some of the best comedy writers in the world, so Turner doesn't need the Courageous team to be writing sketches. We haven't done that much in the scripted realm, and I think that's a very particular place to play. Each of the entertainment products tends to require specialists. Where I think we've been successful has been in this nonfiction side of things, but within that I will say the team is very good at putting on a lot of different sets of clothes.

What's your process for developing a branded project?
When a job comes in—actually even when an RFP comes in—we'll assign one of our directors, our producers, a former journalist that's an Emmy- or Murrow-award winning journalist, we'll put them at the heart of a story to quarterback the story from the get-go, and they'll remain with that story through its development, through its sale, through its preproduction. Then they'll be the one to obviously go out and shoot it and direct it, and then they'll come back and help edit it and will also be there when it goes live, seeing how it performs, measuring it, A/B testing it and then bringing all that learning and experience back to the beginning again.

How do you measure success?
What it is that the brand is looking to achieve is really how we measure ourselves. But then also, for us, we care very much from a qualitative perspective. We care about the editorial merit of the work that we're doing. Is this piece of work additive to the conversation at large? Does it provide some kind of utility? Does it lead to understanding? Does it lead to a previously underexplored territory? Is it funny? Are we proud of it? Is it something that we want to send to our friends and parents? Breaking new ground is important as well. If the work that we were doing a year ago is all that we're doing a year from now, to me that is not what success looks like.

This story first appeared in the July 25, 2016 issue of Adweek magazine.
Click here to subscribe.


Adweek : Advertising & Branding

Advertising

6 Reasons Why You Should Make Time For Doing Squat

OCT (1)

Squats are one of the most beneficial full-body exercises out there, especially for those who are super busy and cannot spend much time on working out. As long as you’re determined to do squat exercises 2-3 times every week, you can reap their many benefits soon.

1. Squat exercises build muscle in your entire body

Of course, squats tone your butt, and primarily work on your leg muscles. But it also promote muscle growth around your entire body. The exercise is so intense that it creates an anabolic environment and makes the body release hormones, that are vital for the growth of muscle tissue; squats improve strength of your upper and lower body.

2. Squat exercises burn fat and can help you lose weight

As well as toning muscles, squats burn calories too. It is because one of the most time-efficient ways to burn more calories is actually to gain more muscle! For every pound of additional muscle you gain, your body will burn an additional 50-70 calories per day.

3. Squat exercises are even good for digestion

The muscular action of the squats improve the flow of fluids in your body, aiding in removal of waste and delivery of nutrition to all body parts. It also helps with a regular bowel movement.

4. You can do squat exercises anytime, anywhere because you don’t need any equipment

Squats don’t require you to go to a gym or pay for any expensive equipment, so this is perfect busy people who probably need to squeeze time for working out.

5. Squat exercises can improve posture

The muscles that you strengthen while performing a squat, will help you to sit, stand and walk taller and more confidently. It also strengthen your back muscles and help to avoid the back pain caused by sitting in a chair for too long.

6. Squat exercises can help with hormone balance

Two of the major hormones that shed your body of excess stored fuel, testosterone and growth hormone, skyrocket during exercise and afterward DHEA kicks in! DHEA is an amazing hormone that is responsible for shedding the body of excess fat, muscle building, mood enhancement, sex drive increase, and immunity.

So…how to do squat exercise correctly?

As a beginner, you can do squat exercise for 15 reps each time. You don’t have to do squat every day to reap the results, it will be perfect if you can do it at least 2-3 times a week. Remember, it is perseverance that counts.

Credits to Howcast

The post 6 Reasons Why You Should Make Time For Doing Squat appeared first on Lifehack.

Lifehack

Social Media

100% Fun

shutterstock_393282955 If 2016 taught us anything it’s that the internet isn’t fun anymore. It’s not that a soulless network of computers interconnected via TCP/IP was ever supposed to be fun. It’s that eventually fun overlaid itself on that network and created a world where nearly everyone could interact without fear. Kids grew up in a world where it was easier to talk to someone in… Read More
Social – TechCrunch

Advertising

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the ability to erase a single letter. Times have indeed changed.

Zach Rosenberg

In the movie, I loved the references to Chiat/Day and Lee Clow and the legendary 1984 commercial that ran in the Super Bowl and featured skinheads and no product. Talk about a departure from conventional marketing wisdom. I arrived at Chiat/Day in the early '90s without experiencing the wonder of Apple directly. My time there was profound though, getting the chance to work with Jay Chiat and Lee Clow and other great creative folks.

I remember our mantra was "good enough is not enough." Funny thing is, I always thought that statement set us up for failure. While it forces you to always strive for greatness, you'll essentially never achieve it. Media had not yet unbundled and while it played a very integral role, it felt like a back room function at times. I remember when there were stalemates between the departments on work, creative typically prevailed.

When I made the jump to the media agency side, unbundling was still a few years away yet, media was fragmenting and getting really interesting. Once everything unbundled, media had an equal seat at the strategy table and it highlighted the need for collaboration even more to ensure all disciplines were working in sync.

Publicly held agencies aren't built to objectively collaborate on behalf of their clients. That is because they have separate profit centers which can lead to a less collaborative culture. Working on the independent media agency side for the past two decades made it easy to collaborate with our clients' agency partners. We were not a threat to anyone as we didn't own a creative agency. As an independent agency, there are no shareholders so the focus is always clients and employees first. That creates an agility better than anyone else. There have even been cases where holding company agencies have come to us when they are conflicted or simply when they're not feeling the love from their sibling agency.

Working collaboratively for a shared client is critical for their success, especially as clients have leaner marketing departments and more responsibilities then they did a decade ago. There is added pressure as clients are hiring creative agencies more on a project basis rather than an agency of record. As a result, it becomes that much more critical to collaborate effectively to support the clients' marketing programs. With the complexity and choice of media channels, there are a lot more moving parts than ever before.

Complicating things even further is the importance and reliance on data. While data informs media, it can also inform creative. This is yet another reason to ensure full collaboration at every stage.

Here are five simple ways agencies can better collaborate:

1. Media and creative agencies need to be present during the initial brand immersion phase.
2. Schedule a touchpoint to share identified channels and ensure initial alignment.
3. Devise detailed timelines to allow for ample creative production and delivery.
4. Share recommended research, data and plans early on to ensure strategic adherence.
5. Review final plan recommendations with all agency partners prior to client presentation to ensure tactical adherence.

There has been a lot of activity around media agencies enhancing their skill set with creative services including branded content, ideation and invention teams. Regardless, the burden is on the media agency to ensure collaboration especially as we are taking on so many more of the marketing responsibilities.

At this year's 4A's conference in Miami, Wendy Clark, CEO of DDB, discussed how collaboration is the root of speed and efficiency. She highlighted DDB Flex, a discipline that embeds their various partners upfront putting the clients' agenda first. Clark cited "how" they work is equally as important as "what" they do. It was refreshing to hear how a large publicly held media agency is taking a lead in this area. This also suggests collaboration has not been as strong historically as it should have been.

As a media agency, independent or publicly held, if you're not taking a proactive approach to ensure you are communicating with your clients' key agency partners early and continuously, electronically and in person, you are doing them a disservice.

But I bet if you follow my five steps, you'll never have to scramble to catch up to the present—and the future.

Zach Rosenberg (@ZachRosenberg) is president of independent media agency MBMG. 
 


Adweek : Advertising & Branding

Marketing

The New Yorker’s Snapchat is mesmerizing

Https%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fcard%2fimage%2f152766%2fnew_yorker

Feed-twFeed-fb

Tapping through my Snapchat stories one afternoon, I was arrested by a rudimentary doodle. “This Week’s Cover” it said in neon scrawl.

This simple snap was everything I didn’t know I needed in my life.

SEE ALSO: This Snapchat feature can tell you if your crush is into you

Since then, The New Yorker‘s Snapchat stories have become an obsession for me, a singular piece of high art among a cluttered tweenscape of brands and celebrities.

New Yorker cover editor Françoise Mouly introduces and explains one of the magazine’s recent covers (left); the view from the publication’s Manhattan offices (right).

Image: Screenshot, the new yorker/snapchat Read more…

More about Snapchat Stories, New Yorker, Snapchat, Social Media, and Apps Software


Social Media

Social Media

Why and how chatbots will dominate social media

robot-customer-service Since the early 2000s, brands have experimented with social media platforms to communicate with customers and prospects — first through weblogs, then eventually through social networks like Facebook and Twitter. Although the capabilities and sophistication have continued to evolve, social media has remained a platform to facilitate human-to-human communication. Then the robots moved in. Read More
Social – TechCrunch